Markup Calculator
See markup, selling price, and how price changes affect profit.
Enter a cost and either the selling price or a target markup percent. See the markup %, gross profit, and how different markup targets change the price.
Part of: Saving & Spending Calculators
- Cost
- $40.00
- Price
- $60.00
- Profit
- $20.00
- Markup
- 50.0%
- Margin
- 33.3%
- Price: $48.00
- Profit: $8.00
- Price: $52.00
- Profit: $12.00
- Price: $56.00
- Profit: $16.00
- Price: $60.00
- Profit: $20.00
How to use
- Enter the product cost.
- Pick Cost + Price to compute markup, or Cost + Markup % to compute price.
- Every related figure — profit, margin, markup — is shown immediately.
Examples
Before you trust the result
Check the inputs that matter most: dates, rates, units, costs, and any optional fields you skipped. A calculator can only work with the numbers entered here, so use the result as a decision check rather than a final answer when money, health, tax, legal, or safety consequences are involved.
If the result feels surprising, change one input at a time and watch which number moves. That usually shows the real lever behind the decision.
Next up
Frequently asked questions
› Is markup the same as margin? Trust & accuracy
No. Markup divides profit by cost; margin divides profit by price. Same profit, different base — margin is always the smaller of the two.
› Can markup exceed 100%? Trust & accuracy
Yes — a 100% markup means price is twice the cost. There is no upper limit on markup.
Tips & related reading
See the Saving & Spending Calculators hub →Tips & how-tos
- Markup vs Margin Guide
- How to Set Markup on a Product or Service
- What Markup Teaches You About How Businesses Really Work
- Markup Calculation Mistakes That Destroy Margin
- Shopping Calculators Guide
- Buy vs Rent Break-Even
- Cash Runway Basics
- Shock Buffer Basics
- Subscription vs Lifetime Crossover
- Side-Hustle to Full-Time
Relevant links
Related tools
Margin Calculator
Calculate gross margin, profit, and the price required to hit a target margin. Shows equivalent markup alongside.
Markup & Margin Calculator
Convert between cost, price, markup, and margin. Shows profit, markup %, and margin % from any two inputs.
Break-Even Calculator
Calculate how many units you must sell to cover fixed costs — break-even quantity and revenue.