Pricing guide
Busy but Not Profitable
A full calendar can hide a weak business.
Explain why revenue, profit, cash flow, and owner pay are not the same thing.
Run the calculatorThe mistake
A business can be busy because every project requires too much support, too many meetings, too many revisions, and too little margin.
The better move
Rank work by retained profit after owner pay, delivery time, support burden, payment delay, and tax reserve.
A practical way to use this guide
Start with one real offer, client, or pricing decision instead of a generic average. Write down the current price, the work included, the unpaid time around delivery, and the payment timing. Then run the linked calculator using conservative inputs. The goal is not to get a perfect number; it is to see which assumption has the most power over profit.
The result can mislead you if the scope is vague, the client pays late, support work is not counted, or the price is being compared without taxes and owner pay. When the calculator exposes a weak price, the next step is usually to change scope, terms, or delivery rules before changing the headline price.